Maui Jim got it’s start in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colours of the island to life, we engineered the revolutionary PolarizedPlus2® lens. Incorporated into seven new sunglass styles, our Classic Collection was introduced. Sunglasses Maui Jim offer over 125 styles, 100% of which are polarized and protect from 100% of UVA and UVB rays.