Founded in 2009 by Simon Porte Jacquemus in Paris, the brand pays tribute to his late mother and embodies a minimalist, sun‑kissed Mediterranean elegance. Known for staging shows in unconventional locations—Provence lavender fields, Versailles, Capri—it blends storytelling with fashion flair . With annual revenues nearing €280 million and A-list fans like Gwyneth Paltrow, Dua Lipa, and Kylie Jenner, Jacquemus has grown into a global luxury fixture.