The modern wardrobe as only Giorgio Armani could envision it, Armani Exchange embodies the youthful spirit of a new generation. A|X takes a playful, urban approach to apparel and accessories.
Launched in 1991, A|X Armani Exchange retails fashion and lifestyle products and is known for its occasionally provocative ad campaigns. Targeted as the more accessible Armani brand, it is inspired by street-chic culture and dance music.