The Jimmy Choo company was founded in 1996, with Mr Choo’s niece, Sandra Choi, who had been heading up design in the East End atelier, coming on board as Creative Director, a position she holds to this day. Mr Choo departed the company in 2001.Their models stand out for their sexy cut, fashionable design, and exceptional Italian craftsmanship. Nowadays Jimmy Choo manufactures shoes, clothes, sunglasses and other accessories.
