Guess, a global lifestyle brand famous for its iconic ad campaigns and trend setting denim, was established in 1981 by Marciano brothers. Inspired by European style, the Marciano’s redefined denim and changed its perception with their first creation, the “Marilyn” jeans. It was at that moment the Guess label was born and became a symbol of a young, sexy and adventurous lifestyle. The vision of the two brothers has always prompted the brand to push boundaries and remain at the forefront of fashion.