In 1965, Herrera began her career working as a publicist for Emilio Pucci, a Florentine Marquis himself and a close family friend. She first appeared on the International Best Dressed List in 1972, then was elected to its Hall of Fame in 1980.In 1981, her friend Diana Vreeland, then Editor-in-Chief of Vogue suggested that Carolina design a clothing line. The company has been based in New York City since 1981 and received recognition from several key publications, including Women's Wear Daily and Tatler, with particular early attention to her well designed sleeves.