Carrera is a brand that dominates when it comes to creating distinctive, high-quality designs that work in both fashion magazines and everyday life.
The History Behind the Carrera Label
The Carrera brand was founded in Austria by Wilhelm Anger in 1956. Anger was actually inspired to create a line of sunglasses based on the Carrera Panamericana auto race. Things jumped to the next level just a few years later when Wilhelm Anger developed and patented a special material that provided permanent elasticity and dimensional stability.
Carrera was originally created as a motorcycle and ski helmet brand, whose name was inspired by the legendary Carrera Panamericana road rally which traversed the length of Mexico. Thus began the adventure of a brand famous for high-performance products which still today retain their original on-the-road spirit, dynamic appeal and consistently cutting-edge design. Over the years the product range has expanded to include ski helmets, sports glasses, optical frames and sunglasses.
Since 1996 Carrera has been part of Safilo Group: this synergy has amplified the stylistic and innovative potential of its products and strengthened the brand’s success at international level.
Today Carrera is a prestigious label, synonymous with design and technical innovation, a brand which represents a dynamic lifestyle and which communicates emotion.
The Popularity of Carrera Glasses
People adore Carrera glasses because they know that they can always count on the label to release substantial designs that are ideal for work, play, sports and everything else. It is rare these days for a fashion label to actually put out designs that can be counted on when it comes to performance and durability. Carrera breaks the mold by designing eyewear that works for ordinary people and extraordinary athletes. It is so refreshing to be able to own a pair of sunglasses that people can take seriously. The best part is that you can actually pick a sporty Carrera style to use for prescription glasses.
Carrera is also the benchmark brand for the most important sports disciplines: for over half a century, Carrera products have helped the world’s greatest champions to victory in various sports, assuring total comfort and maximum performance.
Who Wears Carrera Glasses?
The sporty nature of the Carrera label definitely makes it a popular choice among people under the age of 30. This is a label that caters to people who are active and athletic. Wearing a pair of Carrera sunglasses signals to the world that you are in the prime of your life. However, there certainly isn’t a closed-door policy when it comes to who can wear beautiful Carrera designs. People of all ages gravitate towards this brand because of the quality it offers. You can be 16 or 60 and enjoy the fun of slipping your spicy Carrera shades on every time you get behind the wheel of your car.
Celebrities Are Captivated by Carrera
Carrera isn’t just a label that’s beloved by athletes. Celebrities in all categories are captivated by the beauty of Carrera frames. In fact, many of the most celebrated male celebrities in the world are regularly seen in Carrera frames. The list of high-profile men devoted to Carrera frames includes Brad Pitt, David Beckham, Usher, Justin Timberlake, Penn Badgley, Alexander Skarsgård and Robert Downey Jr. Leading ladies also can’t resist how smooth and sporty Carrera shades look when paired with any type of outfit. That’s probably why Alicia Keys, Heidi Klum and Gwen Stefani have all been photographed looking lovely in Carrera frames.
Staying true to the times, the legendary eyewear brand Carrera is prominently featured in the movie. Niki Lauda’s character wears a pair of Carrera 80 sunglasses, a re-edition of the “best of Carrera sunglasses”, models that made history. These metal glasses epitomize the brand’s racing attitude, with their teardrop shape, combined with interchangeable polarized lenses, for high-quality vision in any light condition. The “Victory C® Logo” visible on the front is an unmistakable signature detail of the collection and a symbol of the brand’s timeless style.
Describing the Essence of Carrera Glasses
What would you get if you combined the power and speed of a race car with the sophistication and elegance of a tuxedo? The result would be something very similar to what every design by Carrera has to offer. The brand is famous for creating designer glasses that flawlessly combine a posh essence with a sporty backbone. Many people know Carrera for designing modern aviator frames that wrap around the eyes so elegantly. In addition, the brand experiments with a variety of square and round frames that are engineered to flatter all face shapes. Shoppers can pick from an assortment of metal and plastic frames when browsing prescription glasses from the label. Carrera does something that no other label in existence can do when it comes to bringing amazing colors, patterns and textures to glasses that are extremely practical. Even the fanciest design offered by the label still outdoes the competitors when it comes to how the frames perform under pressure. Many people are pleasantly surprised when they discover that there are multiple styles offered by the label that can be enjoyed by those of us who have never stepped foot on a racetrack or skied down a daring mountain path.